Purple rice is one of more than 40,000 varieties of rice. While the nutritional values vary, all varieties of rice are a good source of carbohydrate, have almost no fat or cholesterol, and are a source of protein too. It contains more antioxidant compounds than white rice! These antioxidants promote heart health and may help lower the risk of some cancers.
Regarding heart health, studies have found purple rice helps increase the levels of the good high-density lipoprotein (HDL) cholesterol in the body.